World of media
Media is all around us – from the explosion of print media in the past 30 – 40 years, to the proliferation of online sites, Facebook, YouTube, Instagram, etc. We are literally assailed with images from the moment we wake up. And even the traditional “static image” sites are allowing moving images to be posted on their platforms.
Not surprisingly consumption of online video has risen by over 800% in the last five years. 90% of B2B companies are engaged in video content marketing. Why? Because around 75% of these companies claim that video marketing is having a positive impact on their brand awareness and consequently sales. In short, video is the future of media and marketing.
At Finesse Media Services we offer a broad range of creative services including 2D and 3D animation for social media campaigns, corporate communications and learning modules.
Why are marketing videos effective?
Marketing videos are digestible and engaging – viewers are able to stay more engaged for longer periods. With average attention spans decreasing, you have to capture the attention of your potential customer immediately. Only 30% of text on a written website is actually read.
Marketing videos work for everyone in that they offer visual and verbal cues for learning which appeals to all learning types. It has also been shown that people retain over 50% more information through the use of visual and verbal learning cues.
Marketing videos force you to compress your message into 40 to 180 seconds and 100 to 300 words. It’s a great exercise that leads you to whittle down your message to convey only what is essential.
What do you need?
Whether you need an explainer video, media for a social media campaign or you want to launch an e-learning module, let us help you tell the story of your business, your brand, your service – the story of you.
It’s what we do and we do it well.
Explainer video for Bellpal